Wednesday, December 4, 2013

Morals OR Money ?


A Brooklyn has started an online petition demanding that Jay Z dump Barneys Hip Hop mogul; Jay Z is under heavy microscope by his fans and activists.  Jay Z recently signed a contract with Barneys New York for his new cologne that has came out on the market. Barneys New York a popular store for high retail designer items is under heavy waters with shoppers and many ethnic groups. The store has been labeled to be racist by many of its customers. They have been said to racially profile many of their shoppers because of their skin color and looks. The store has been to say to humiliate and racially profile people whom they believe were not capable of shopping in their store. 

About three different people have come forward with claims that they were too racially profiled in Barneys. A young African woman was the first to come out because she was racially profiled and treated horribly for buying a $2,500 bag from the store. The store did not believe she could afford such a bag legally and began to treat her unfairly Another male victim came for and said he too was racially profiled because he bought a $400 belt from the store. Another man went into the store was told he would need to show his paystubs and identification before he entered the store. Barneys are being selective and discriminating many of their shoppers because of their colors and what they tend to look like on the outside.

Many would question, “What this has to do with Jay Z?” Well Jay Z is a well-known activist when it comes to social issues. The hip hop mogul has never stirred away from racial and any social issues he felt were be derogatory towards African Americans or any other ethnic group for that matter. His voice has been heard all over whether it was the Travyvon Martin case in which he marched with the family in NYC. The boycott against Cristal Champagne who made racist comments amount hip-hop. The issue with Don Imus who called the basketball players nappy headed hoes. Or even gay marriage where he believed in equality to matter whomever we so choose. Jay Z voice has always been heard, so why is it now that money is included is the rapper choosing not to speak out.

Jay Z chose not to speak out for the first weeks, and recently made a statement that he was waiting on the facts. A lot of people questioned this because we all have known the rapper to be very demanding and in charge. The facts and proof are they’re for these cases and he did not step up at first but for Travyvon Martin, the rapper stepped up because of his beliefs.  Even the Cristal Champagne comments, the rapper chose to stop supporting his products in his clubs or his life.  Now the people want him to be just as upset on the racially profiling for a brand he is supporting. If he can step up and fight for issues not regarding him but blacks why can he not step up now? The people have been ridiculing him for weeks and it seems it finally has wore him down.

Jay Z officially met with the advisory board for Barney’s New York. The team went over tactics with the Hip Hop to form a plan for and to deal with the whole profiling issue. He is heavily aboard with creating new guidelines for the way the retailer interacts with the New York Police Department. They have realized, those guidelines needs must be balanced with ensuring that the rights of individuals are respected at all times.  The department store officers will have to provide reason and description of individuals they wish to place under surveillance.

Do you think Jay Z went to Barney’s because of the pressure his fans put on him based upon the situation, or because he felt Barney’s was wrong?

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